In print or digital clean designs make information absorption way easier. Our philosophy is to create it as simply as possible and provide advertising in a manner that is effective to the end user (i.e. you'll never see a typical banner, sky scraper or pop-up that isn't extremely relevant.)
We developed a patented e-commerce process that helps encourage shopping and cart abandonment. The patent was recently purchased privately but we're still coming up with brilliant ways to keep shoppers happy. If there's one thing that's true it's that happy shoppers spend more or are more likely to require less decision tipping. Keep them happy keeps them buying, but what makes one shopper happy might not make ALL shoppers happy. This is what we're working on.
Some people are oppose to it but I celebrate the fact that we're a small operation that spans the globe. We design primarily in North America but our writers are all over the world and are hand picked or trained personally to deliver high quality print worthy editorials at blogger speed.
I've never liked the term social media, it sounds like a term a focus group made up. Social media, is neither social nor is it media...but it is social and I guess you could say it is media too. Confused? So was I.
Being social is something that happens in two of these three ways: spontaneously, instantaneously and naturally. Media is so vague that it effectively covers everything from a note on a napkin to a block buster feature film. Social media is the worst of both of those worlds much like a cross over vehicle is like a bad SUV and a bad sedan and not the later.
There's a long story behind this...